16 Best SEO Tips For A Website! Improve Ranking And Traffic!August 28, 2020
What is SEO? Is it so important to the website? Let take a look at the best SEO tips for a website.
Whether we use a free blog platform or build our own website with WordPress, we hope to convey our interests, ideas, or concepts to readers around the world in words and photos!
When we spend 12 hours, 1 day or more to write a good article and press the publish button,
After a period of time using keywords to search on Google, I found that my article was ranked on page 5 and page 6.
Some are even worse… Can’t find their own articles! It really hurts!
How can we increase the ranking and exposure of our articles in the Google search engine?
Don’t doubt it! That is SEO optimization. Doing it well can slowly increase the ranking and bring free organic traffic!
Today I will take you to fully understand what SEO is and let you understand its process and techniques to gradually increase your page ranking.
Table of content
- What is SEO?
- Where does SEO start?
- 16 On-Page SEO Optimization
- The title is clear and attractive
- Specific modifier
- Friendly URLs
- The importance of H1 tag
- Interesting images
- H2 tag
- First 100 words
- Responsive web design
- Relevance external links
- Internal links
- Speed is everything
- LSI keywords
- Alt text
- Social sharing button
- Write a long article
- Increase dwell time
- 2 Off-Page SEO optimization
- Other WordPress blog messages
What is SEO?
SEO is short for Search Engine Optimization.
Explain in the simplest way:
The process of optimizing articles or webpages (sites) can increase the exposure and traffic of articles, webpages, or websites in search engines such as Google, Yahoo, or Bing in a “free” and “organic” way!
The Internet is like a huge library, the search engine is the administrator of the library, and everyone’s articles and web pages are the books in the library.
Search engines organize any public information posted on the Internet 24/7.
We have to follow their rules and algorithms to increase their love and recognition. In this way, the exposure will naturally increase.
The above is an introduction to SEO.
Type “Facebook Ads” (keywords for search) in the Google search bar,
Normally, the first article that appears first is “Google Keyword Ads”, which are paid traffic.
The advertising price determines the keyword price by bidding, which will be determined according to the current number of competitors for the keyword.
Assuming that there are 100 people bidding and 1,000 people bidding today, the price of this keyword will be relatively expensive for 1,000 people bidding at the same time!
Because the daily search traffic will generally not vary too much, but at the same time, if many people want to pay for the first exposure, Google will silently increase the advertising price.
After the paid traffic, you may see some videos that are now the most important part of search engines!
Usually, one minute of video can solve 5-10 minutes of reading and it is also more attractive.
This section will be introduced to you in the future, let’s focus on the SEO of the article first.
Then you will see [free] traffic and exposure. These pages can maintain the top 10 status in the search, which really took a lot of time and effort.
Because this is a high-profit, high-traffic keyword, it also represents a lot of competitors and is familiar with SEO.
SEO is a very hard, cumulative, and long process, but if you use the right methods and uninterrupted, you can bring good rankings and a steady flow of traffic; let us spread ideas, expose products, promote services, etc. Waiting for the Japanese standard!
Where does SEO start?
So in the beginning, I talked about how good the optimization process is for everyone’s website, so how do we implement it?
The basic level is to let search engines understand our website, such as 301 redirect, SSL certificate setting, how to generate and use a sitemap, etc.
It needs to be solved through back-end architecture or code modification.
It contains “On-Page SEO” and “Off-Page SEO”.
In the site, such as the use of <H1>, the setting of URLs, the length of the article, etc.
Outside the site, such as Web2.0, guest articles, Facebook instant updates, etc.
This is the most essential part of this article.
The following compiled On-Page SEO and Off-Page SEO skills so that everyone can easily compare and perform SEO optimization.
16 On-Page SEO Optimization
1. The title is clear and attractive
The title plays a very important role in SEO.
When you search for keywords on Google and Yahoo, the first thing that pops out is its title.
The title must be clear, attractive, and contain the keywords of the main page so that no matter the search engine or readers can clearly understand what the content of this article is.
To properly use the main keywords of the article in the title and increase readers’ interest and search exposure!
2. Specific modifier
Using specific modifiers and time points in the title, such as [Guide], [Recommendation], [Form], , [Introduction], etc. can increase your long-tail keyword ranking.
Because when people are searching, they basically still find the information they want by typing in a paragraph or question.
Suppose you are looking for relevant SEO articles today, you will enter [SEO optimization] so that you can clearly search for this type of website.
PS: The data statistics of the words at the time point can increase the exposure of the content of a specific article because search engines know that some things will change with time and will not always be the same answer.
3. Friendly URLs
[Remember] You must use a friendly URL name.
In WordPress, it can set a permanent link like this:
https://waystomakemoneyathomeonline.com/?p=123 or https://waystomakemoneyathomeonline.com/archives/123
This type of URL is ugly and there is no way to clearly let Google know what it means from the URL, so it’s better that you can enter the keywords of the article in the permanent URL.
Just like the URLs of this article will be:
4. The importance of H1 tag
Mark the title of the article with <H1>tag, which can clearly show your topic in the largest text.
Now almost all backends like WordPress automatically wrap the tile with <H1> so you don’t need to change manually.
5. Interesting images
Use interesting, useful, and wonderful images that can increase the user’s browsing time and can clearly express the content of your text.
In this era, the media is really crazy, whether it is taking pictures, recording, etc., they can deeply attract people’s attention.
Plain text is like reading a textbook. If there is no image in the middle, it is difficult for people to read it. People will lose patience faster and easily.
6. H2 tag
Use <H2> to mark chapters or subtitles, and put the main keywords in <H2> at least once.
7. First 100 words
8. Responsive web design
Technology is becoming more and more advanced.
People who use mobile phones for more than 2 hours a day account for 80% of the people who have internet data.
This also means that people who use mobile phones and tablets to search also account for the vast majority of the proportion.
9. Relevance external links
When writing an article, use URLs that link to other highly relevant websites in the appropriate words and paragraphs in the content, so that Google can understand this topic better.
10. Internal links
The www in the URL is the world wide web. Think of it as a spider web link, which is used for external and internal links.
Take the introduction of Eiffel Tower on Wikipedia, in just a few sentences, you can see there are a lot of internal links that link all the web pages with relevant information on the site and make it easier for users to read more deeply.
11. Speed is everything
Whether it is a search engine or a user, they just like fast web pages.
MunchWeb’s statistics found that if the website takes more than 4 seconds to read, 3/4 of the readers will not come back.
You can use CDN, compressed image files, or change faster virtual hosting companies like Bluehost to place your website and increase your overall website speed!
12. LSI keywords
13. Alt text
Make sure you enter your main keyword at least once in the ALT text(alternative text) of your image.
14. Social sharing button
Social signals do not directly affect your SEO rankings, but they can quickly expose your articles to different social media, as long as we have enough information, and users like it.
Adding a social sharing button to the article can increase the probability of 7 times for readers to share this article.
15. Write a long article
“A good article does not have to be long but it must be good” I still remember this sentence was told to me when I just started the website,
But after N years of change… [now a good article is long and good]
If the keywords of the articles you are currently writing are not so popular, of course, shorter articles can be easily ranked
But the keywords you write today are very competitive and popular, such as Facebook business, Google ads, etc., you have to write the article in sufficient detail and give users information that other websites do not provide.
16. Increase dwell time
Users can understand the quality of the article through reading, and Google also judges the quality of the article through Dwell time.
Suppose someone comes to your website using a keyword search today but immediately pressed the back button to return to the previous page.
This will make Google feel that the ranking of this page needs to be adjusted.
2 Off-Page SEO optimization
SEO Backlinks introduction
The first half is about on-site SEO. This section will give you 3 off-page SEO tips for your reference and add backlinks for your own articles!
Before introducing the tips to you, I have to introduce to you “What is Backlinks”.
It is “Links from other websites to your website”.
In the first half of the article, I mentioned external links to other related websites.
When we link to other websites, our hyperlinks are one of the backlinks of his page.
Google will give scores based on the backlinks of the website.
Each backlink has a certain quality. When the higher quality links to our webpages, Google will evaluate whether to improve our webpage scores.
Then you will have a question now: Then you can increase your score by posting your own website everywhere?
Wrong! In 2012, Google launched an algorithm called Google Penguin in order to prevent everyone from building Backlinks everywhere.
If you continuously post outside and get caught, the traffic may be immediately reduced by more than half. (be careful…)
And in the reverse link can be divided into Dofollow and Nofollow:
- Dofollow link: [Yes] to convey the quality from website A to website B
- Nofollow link: [No] convey quality
When creating backlinks, you will find that many websites use Nofollow to link to other websites because they want to leave the quality to themselves and not flow to other websites.
In fact, the establishment of backlinks is not only for quality communication, but it can also make search engines aware of the relevance of the two sites and increase their exposure.
So don’t care too much about whether it is Dofollow or Nofollow, just do both!
Guest Blogging (Dofollow takes more time)
Guest Blogging is a frequently used technique.
So how do you look for opportunities for guest articles?
You can directly use Google to search for blogs that are highly relevant to you and find their contact information in the contact information so that you can directly ask whether to accept Guest Blogging.
Although it is a very time-consuming method, using this technique can help you get to know many bloggers, and then you can grow up together and ask for help when you encounter problems, which is very conducive to future development.
Other WordPress blog messages (simple, more Nofollow)
After we started to establish Dofollow links using guest articles, you can easily create a little Nofollow link.
You can easily search for websites that are very similar to blogs.
After you read their articles, there will basically be a message block at the bottom. I will use it to create some backlinks to our own home.
The examples are as follows:
Today I searched for “How to create a website” This article was in the first place.
After reading the entire article in general, I started to leave a comment below and advertise for my own article.
I appeared as a third person in this place and proceeded with a four-step message:
- Agree: agree with the author’s sharing and hope that he can accept your sincerity
- Praise: Praise him for his strengths and care (praise can make people relax)
- Questions: Questions of nature related to articles on your website can be raised here
- Paste link: finally, copy + paste your article URLs directly
After this long SEO optimization tutorial, I hope everyone is confident and ready to start optimizing their website.
So if you want to effectively disseminate webpages, articles, services… and other information on the Internet, but don’t want to spend a lot of money on advertising, then you have to rely on it!
Don’t wait anymore~ Today’s hesitation will make the opponent behind you surpass you tomorrow.
Hurry up and check the 16 best SEO tips for a website I introduced.
If you like this article, please share it, thank you!