SocialPilot Review – Ratings, Pros & Cons, Analysis and …December 13, 2020
SocialPilot has broken a good line between adding many new and innovative features and providing value-for-money alternatives for competitors.
In a rapidly changing industry, social media management tools can continue to innovate. These development costs must be moved somewhere, and we often see them being included in the monthly subscription package price.
However, this trade-off is not always beneficial to some customers.
Overall, SocialPilot lacks high-tech features, it can be made up for with convenient tools that can help marketers complete tasks more efficiently.
SocialPilot option is not suitable for everyone. For large organizations that want their social media management software to act as a strategic partner, the advanced features it lacks could disrupt the deal.
Who is SocialPilot suitable for?
SocialPilot caters to specific emerging markets, small businesses, and marketing agencies that require access to multiple social networks to manage the effectiveness of their marketing activities without paying for high-end features such as competitor reports.
It can satisfy those who need more content that a free Buffer or Hootsuite account can’t provide without having to concentrate on the expensive subscriptions of these two platforms.
Most of SocialPilot’s competitors require customers to upgrade their subscriptions to add more users, which means that these customers will eventually have to pay for features they may or may not need.
On the contrary, SocialPilot provides effective social media publishing and intuitive social media dashboards, and its price will attract smaller social media teams.
Features of SocialPilot
SocialPilot social media management provides all the basic functions you expect as well as some advanced tools to make your campaigns more effective.
Social media release schedule
Of course, the foundation of any social media management software is an automated post scheduler.
In this regard, SocialPilot works well and supports all major social networks, including Twitter, Facebook, Pinterest, and LinkedIn.
You can connect to Instagram or TikTok accounts, but posting on these social networks is not automatic. You will need to set reminders via SocialPilot so that you can publish content in real-time at the suggested time.
SocialPilot has done a great job keeping up with the ever-changing social media environment, as evidenced by its relatively early support for TikTok.
Still, the lack of a direct Instagram connection is disappointing, especially when companies like Buffer can provide such services.
When posting on social media on SocialPilot, there are still many positive aspects. The interface for creating posts is simple and intuitive.
If you want to add images or videos from your account, you can easily integrate with Canva.
The post preview tool is very effective, and you can add customers or team members to account groups so that they can enter content before it goes live.
If you want to upload a large number of posts in advance, you can use CSV files for batch planning.
Posts can be scheduled to go out in different time zones, and a drag-and-drop social media calendar simplifies the process of reordering posts.
As a tool for planning a large number of posts in multiple accounts, SocialPilot is one of the best on the market.
The constant demand for new social media content can put pressure on any business. Business owners and social media managers need to filter multiple feeds, determine relevant content, and share new posts multiple times a day.
This process helps spontaneity rather than strategy.
SocialPilot has excellent features that can recommend content to be republished based on your company’s industry.
You can enter keywords in the search box, and SocialPilot will organize a list of posts to consider. If you think content is relevant to your audience, you can add the post directly to your calendar.
You can even connect to multiple RSS feeds and manage new posts in the Content & Feed interface.
This tool integrates seamlessly with the rest of the platform and will add considerable value to any organization.
SocialPilot contains marketing analysis reports for your Twitter, LinkedIn, Facebook, Pinterest, and Google My Business accounts.
The absence of Instagram is worth noting, and it will have an impact on companies that focus their social media strategy on that particular social network.
These reports cover standard marketing key performance indicators, and the data is displayed in a digestible visual format.
There are also some very popular extra features, such as the ability to view the main influencers who interacted with your posts, and a list of the most popular tags you have used.
This can be very valuable information and shows how SocialPilot can unearth those insights hidden in the data.
In other words, we should note that SocialPilot does not integrate with external analysis platforms and does not provide competitor reports.
It is a great choice for analyzing your own social media data based on various marketing metrics, but you will need to work outside of SocialPilot to gain a broader understanding of how social media can contribute to your overall marketing goals.
The ease of use of SocialPilot
SocialPilot provides an effective functional interface. The setup process is fast, and you can connect multiple accounts with just a few buttons.
SocialPilot is also connected to an extensive list of social networks: Facebook, Twitter, Instagram, LinkedIn, Google My Business, Pinterest, Tumblr, and Russian social media giant VK.
Use the navigation bar on the left side of the screen to easily browse various functions. The Spartan aesthetic keeps users always focused on completing social media tasks.
However, SocialPilot’s training for new customers is really limited, and real-time training is limited to the most expensive enterprise plans.
It is not a difficult software to master, but it is also not the simplest software on the market. In the early stages, more guidance will help to ensure that customers can make the most of the platform.
SocialPilot was designed with multi-user teams in mind, and this is reflected in many accessible tools.
There are many options to add other team members to a post or event so that they can make changes in the SocialPilot platform.
In essence, SocialPilot is a very practical tool without frills.
However, it does lack polishing agents and attention to the details of competitors.
There are some spelling errors in important areas (see “Pintrest” in the screenshot below), and in our comments, the connection with Twitter was lost several times.
These are minor glitches, sometimes just inconsistencies in appearance, but they do point out the occasional misoperations in the technology.
SocialPilot offers four pricing plans.
The professional plan is the cheapest among them, and if you pay once a year, it costs $25.5 per month. If you choose to pay monthly, it will be $30 per month.
At this level, you can connect to a very large 25 social media accounts and have access to batch planning and content management for up to three team members.
This points to one of the main selling points of SocialPilot. Other platforms need to subscribe to more expensive packages to access advanced features and other users, but the introductory subscription on SocialPilot will meet the needs of many businesses.
The subscription fee for a small team is $50 per month (if you pay the annual fee in advance, you can get a discount of $42.5 per month), and by adding connections to another 25 social media accounts and access to the Social Inbox tool for management Based on the professional account conversation.
The package also provides a white-label PDF report, suitable for agents who wish to add their brand before sending the analysis to the customer.
The agency plan costs US$100 per month, and if you subscribe annually, it’s US$85/month, including all the content in the small team package, as well as access rights for up to 10 team members and access to 100 social media accounts potential.
These three account plans come with a 14-day free trial period, no credit card required.
The fourth option is, if your requirements exceed these parameters, please contact SocialPilot to design your own plan.
Obviously, this pricing method takes into account agents and multi-user social media teams.
SocialPilot social media management covers three team members in its entry-level plan, which is reasonably priced at $30 per month.
In this case, it is easy to recommend SocialPilot to companies that do not need the advanced social listening features that Sprout Social can provide.
SocialPilot pushes all queries to their email address or their knowledge center.
Based on experience, they do reply to emails within a few hours and usually provide solutions, but sometimes they only link to the FAQ page of the Knowledge Center.
The positions in the Knowledge Center are clear and contain step-by-step solutions related to various common digital marketing terms, but, of course, they do not cover all potential problems.
No live chat or phone support options are available. Although there is no dedicated support account, you can contact SocialPilot through its social media channels.
For urgent issues, the best option is to use an email address. Compared with competitors, this is not a very good choice. Everyone provides a variety of solutions to the problem.
Benefits of SocialPilot
SocialPilot provides value-for-money services through a feature-rich software suite.
It provides a cost-effective alternative to Hootsuite or Buffer for teams that need to post to multiple social media accounts.
The interface is easy to navigate, although not as smooth or intuitive as its high-end competitors.
Tools such as content managers will also prove useful for time-critical teams that need to find new content to publish every day.
In addition, there are SocialPilot browser extensions for Chrome and Firefox, as well as iOS and Android apps.
Comprehensive, cost-effective social media planning program
In very similar social media management software options, SocialPilot has adopted a different strategy.
It is designed for social media professionals who need to manage a large number of social networks and accounts through one interface at a fair monthly price.
SocialPilot does not include advanced features for social listening or chatbot creation, so for large companies that want to be at the forefront of social media innovation, SocialPilot may not be the most obvious choice.
The lack of an automated Instagram posting feature is a drawback (SocialPilot says on its website that this will be implemented “soon”), but there are many positive factors that can make SocialPilot recommend to teams that need reliable and effective social media publishing tools.
Is SocialPilot easy to use?
SocialPilot’s account setup process is very simple, you can connect to multiple social media accounts with just a few clicks.
Which social networks does SocialPilot connect to?
SocialPilot connects to Facebook, Twitter, Instagram, LinkedIn, Google My Business, Pinterest, Tumblr, and VK.
Can I schedule Instagram posts through SocialPilot?
Yes, you can schedule Instagram posts, but you need to post them manually. When your scheduled time arrives, SocialPilot will send a reminder.