What Is SEMrush Content Marketing Toolkit?

October 15, 2020 0 By CT
What Is SEMrush Content Marketing Toolkit?

Good bloggers not only have excellent writing skills but also make their content rank better on search engines.

They all master a simple technique: writing for users and search engines.

Although over time, search engines have become smarter and learned to understand the context, not just individual keywords, search engine optimization is still necessary.

One good aspect is that website optimization is now easier to operate than it was a few years ago because there are many tools that can help you complete simple and repetitive tasks.

This article will give you a comprehensive introduction to how to use the SEMrush tool to do On Page SEO optimization (On Page SEO).

We will explain the optimization details step by step to make your article attractive to users and friendly to search engines.

In order to achieve search engine friendliness and higher rankings, web pages need to be optimized in a specific way.

If you are new to SEO, you should start with the basics.

What is On Page SEO?

On Page SEO refers to optimizing text content and HTML source code to clearly define the entire web page. This includes page titles, description tags (Meta Description), image keywords, etc.

Combined with our ultimate optimization checklist, learn the main points you need to know about On Page SEO.

On Page SEO Checklist

When optimizing page content, there are many points to consider. When optimizing the SEMrush website, we always make sure to focus on the following aspects:

  • title
  • URL
  • Description tag
  • Keywords and semantically related words
  • H1…H3
  • image
  • Internal link
  • Grab


As an editor, you must know the importance of a good title.

The first place on the On Page SEO list is the title, which is very important for attracting users’ attention and increasing the click-through rate of the page: users will first see your title on the SERP, if they don’t like it, they probably won’t read your article.

From an SEO point of view, it makes sense to include keywords in the title only when the keywords are short and the search volume is high: recent research by SEMrush on factors that affect rankings confirms this.

If you are trying to promote a long-tail keyword, it is difficult to put all the keywords in the title, so it is best to pay attention to the quality of the content.

Google and social network sharing will find high-quality content.

The title is not only needed by the user, but also by the crawler. So make sure your page has a title tag.

Also note that although the h1 tag and the title do not have to be the same, they are best related to each other.

SEMrush related tools

On Page SEO Checker checks h1 tags, title tags, and keyword deployment.

Topic Research provides you with the most resonant headlines and the most topic-related backlinks.


Your URL must be descriptive and meaningful (please avoid strange digits and random letter combinations!). Putting keywords in the URL is a good choice.

Also, don’t forget that within a year, you may want to update your content (including the title), so make sure that your URL can be used for slightly different or even completely different content.

If you decide to change the URL, don’t forget to redirect to avoid 404 errors.

The length of your URL is important, it’s best to keep it 3 to 5 words long.

In addition, it is not recommended to use underscores as word separators in URLs.

SEMrush related tools

SEMrush Site Audit checks the length and bottom line of all URLs on your website and helps you ensure that none of them contains too many parameters.

Description tag

The description tag (Meta Description) does not affect rankings, but as mentioned before, you must also consider your users.

A well-written description will help them better understand what your article is about.

Also, don’t let Google choose a description for you: if you do, you might find an inappropriate random phrase in your web search results. In addition, avoid duplication of description tags on pages within the site.

SEMrush related tools

SEMrush On Page SEO Checker provides all the techniques to improve content from an SEO perspective.

For example, it will help you ensure that the labels are placed in all the correct places.

SEOmofo is a SERP view generator. Enter the URL, title, and description to manage the number of symbols, and preview the appearance of the article on the SERP.

Portent is another SERP view generator.

Keywords and semantically related words

To provide users with results that are most relevant to the specific search terms they use, use target keywords within the first 100-150 words of the text, and add some extra weight by placing semantically related words.

SEMrush related tools

SEMrush SEO Content Template provides you with a complete list of semantically related keywords for the content you want to write. You can also see examples of content posted on their pages by the top 10 websites.

SEMrush SEO Writing Assistant checks whether your text is optimized for your goals and related keywords. The operation can be done in Google doc.

SEMrush Keyword Magic Tool provides a large list of keyword ideas based on the single seed keyword you provide.


The reasonable content structure is easy for users to read and browse. If you deal with a lot of information, you can use a numbered list, which is easy to detect and allows you to include a lot of information in your article without sacrificing the user’s attention.

The second method is more “classic”. Write an introduction to point out the problem, and then divide the text into 3 to 5 main points with descriptive subtitles.

According to my experience, 3-5 sentences are enough for an article to state the viewpoint. (Too little may not be enough to convince readers, too much is difficult to read.)

In SEO language-don’t forget to use h1…h6 tags for your subtitles (of course, also put your target keywords in the subtitles).

SEMrush related tools

SEMrush Site Audit helps you avoid many problems with h1 tags: it will tell you if any of the tags are duplicates, missing or excessive on the page. Google attaches great importance to such issues.

Video content

Adding video content to the page can also help you build the page and get more attention, it attracts viewers who prefer visual content.

Although from an SEO point of view, it provides little benefit to you, the lack of video can hurt your visit, especially if everyone else has the video.

It has become a common practice to give videos with text transcription because it helps users and crawlers notice your content.

If you want to place your own videos, don’t forget to optimize them.

SEMrush related tools

SEMrush On Page SEO Checker will check whether websites with higher rankings for specific keywords have video content on their pages.

SEMrush Social Media Tracker provides a detailed analysis of your video content and its performance through all social networks.

You can monitor video metrics, such as the number of likes, dislikes, and shares, and track viewer activity, participation, and interest trends for each video posted by your audience or your competitors.


It turns out that “at least one image content is significantly better than the content without any image. However, we did not find that adding additional images will affect the ranking.”

And, as we mentioned above, this is a great way to structure and customize your article.

Some experts recommend that there is a picture every other scrolling distance so that users can always see the picture on the page when reading.

We believe that if there are some other eye-catching elements on the page, such as subtitles or quotation marks, then this is optional.

Don’t forget that the image format will vary from platform to platform (on Facebook, Twitter, and any other social networks or search engines, the image format will be cropped differently), so pay attention to the format.

Make sure that the link to your functional variable name and header image looks good on twitter, Facebook, LinkedIn, and any other platforms.

Pictures that are too large will slow down your website speed, which is the most important factor affecting user experience.

Therefore, you must use the correct file size and format and use the image compressor correctly to reduce the image size while maintaining visual quality.

The use of descriptive image file names and alt tags can indicate that the images on your page are displayed in Google image search results.

Related tools

SEMrush Site Audit checks whether the alt attribute exists in the page code of all images.

Content length

You must ensure that your content is long enough, which is good for readers and search engines.

But remember, there is no exact “perfect” content length, it all depends on your goals and the purpose of the content.

Many studies have found that low-word content can hinder page ranking capabilities, and longer content is considered more valuable.

The main point of the research is people like longer content because it means that it covers more topics and deeper content.

It turns out that the longer the content, the higher the ranking.

Related tools

SEMrush On Page SEO Checker will provide you and your competitor’s content length information on the page rank of a specific keyword.

SEMrush SEO Content Template tells you how long the content of the article should be in order to be consistent with competitors.

SEMrush SEO Writing Assistant checks whether your text meets the recommended content length in your Google doc based on your main competitors.


There is another important content metric-readability, which shows whether your content is easy to read or difficult to read.

The level of readability depends on many factors, not only grammar and syntax play an important role, but also the design and structure of the text, everything that can affect our perception.

The secret to good readability is simple-know your audience (are they experts or beginners?), good writing skills, and focus on the content.

If you want to check the readability score of your text-you can also find related tools online.

Related tools

SEMrush On Page SEO Checker explains that you ensure that your content is as readable as your competitors.

SEMrush SEO Writing Assistant checks the readability of your text in your Google doc and sets readability goals for given keywords based on your top competitors.

Readable checks the readability of pasted or typed text.

The Readability Test Tool checks the readability of text under a specific URL.

Internal link

Internal links help enrich your content, provide readers with more useful information, and attract visits to the relevant content you create.

In addition, internal links are one of the elements of On Page SEO, which have a great influence on the behavior of search engine robots.

If you don’t have time to build backlinks, internal links may be a good start.

Related tools

SEMrush On Page SEO Checker lets you know if there are any internal links on the page.

SEMrush Site Audit can help you identify errors related to internal links on your website and find solutions.

Social sharing buttons

Social shares don’t count as links, but they will show that your content gets more SEO badges and reaches a larger audience.

So, add social sharing buttons in prominent locations.

Moreover, in the eyes of random users, content with a high share of social networks seems to be more popular and trusted.

In addition, if someone famous likes or reposts your content, it is likely to attract new readers.

Related tools

SEMrush Social Media Tracker searches your competitor’s posts with more user interactions and explains that you collect ideas about future content topics and formats.

Duplicate content

Content duplication is one of the most common SEO problems.

Our recent research shows that 50% of websites have duplicate content.

This does not result in penalties, but for search engines, it is a sign that your site is of little value to readers. And your readers will not like websites with a lot of duplicate content.

Related tools

SEMrush Site Audit provides you with a list of all pages with duplicate content on your website.


Do you think everything you do is right, but you can’t see your article on SERP?

Make sure that your website is not blocked from crawling, otherwise, all your work will be in vain.

Crawlability is a difficult technical issue that most content creators may not be familiar with, so please talk to your webmaster and find a solution.

Related tools

SEMrush Site Audit not only checks whether all pages of the site are crawlable, but also provides you with information about all necessary tags (such as titles, tags, and other important HTML attributes).

Page loading speed

Even a delay of one millisecond may cause users to close your page and go to another website, not to mention a one-second delay.

Sometimes, the reason for the delay is simple, such as a large image on the page.

There are also serious problems, such as server problems.

The issue of page loading speed must be paid attention to.

Related tools

SEMrush Site Audit checks your website performance, including loading speed, identifies related errors, and gives suggestions on how to resolve them.

Google Pagespeed Insights is the easiest way to check page load time.

Mobile friendly

If your company’s website is still not suitable for mobile viewing, you may miss some traffic.

No, let’s put it this way: you are losing traffic.

Of course, responsive design and mobile website development require time and effort.

This is not something you can do in a day, but every second you spend on it is worth it.

Mobile-friendly websites have a strong priority in mobile SERPs.

Related tools

Google Mobile Friendly Test is a solution from Google to check the mobile-friendliness of a website.


If you are a new blogger, I think you should have the right tool to assist your blog writing because it will harm your site if you don’t follow the standard of Google.

You can apply for the free trial at any time and stop using if you think it doesn’t fit your needs.